Blog 2: Targeting a Specific Audience

     The Help has come to be a critically acclaimed story of black domestics seemingly rising up against the white women who employed them as practically slave labor during the civil rights era. For this specific text, my target audience today would be to older generations of southern white women, who were mothers in the south during the early 1960s. Ideally, the target audience would have been raised themselves with the help of a black domestic, and then went on to have a black woman assist in raising their own children.

     This target audience may still hesitate to believe that black women of the south should be treated as equals to the prominent white families. As socially unacceptable as it is, in the south racism is very much alive towards blacks. Some resources that they might trust are articles written by women of their generation. They might respond negatively towards my opinion, yet positively to someone who is similar to them.

     Throughout the story, many scenes are depicted as showing both views—the views of the white women towards the black women, as well as the views of the black women towards the white women. The characters who seemed to have the most neutral of views are the children, which only makes the most sense.

     In order to provide a strong argument to the target audience’s beliefs, I need to be sure to find positive reviews of the film, as well, as real life examples. How has what been proved in the movie shown to be realistic in today’s society, and even as time has progressed since the civil rights era? That is one question to be answered.